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Sharonview Federal Credit Union Elevates CMO

After raising the organization's profile, Rondel Cuyler now takes on sales

Press Release 2023-1-31, Indian Land, S.C.


Sharonview Federal Credit Union, one of the nation’s top 200 credit unions, is proud to announce an expanded role for Rondel Cuyler, now Chief Marketing and Sales Officer.

Cuyler, who was promoted to CMO in October 2021, now has direct oversight of the following business areas and initiatives:

  • Marketing, Creative Services and Community Involvement
  • Communications
  • Executive Services
  • External Revenue, including Sharonview Financial Services (SFS), Indirect Sales, Business Services and Mortgage
  • Originations
  • Diversity, Equity, Inclusion and Belonging (DEIB)
  • Sharonview CARES Foundation

“After joining Sharonview in 2015, she quickly took us from ‘Sharon-Who?’ to Sharonview, which included a company-wide rebrand in 2016,” said Herb White, president and CEO.

“She’s done an extraordinary job leading internal and external communications and developing greater brand awareness through her leadership skills and out-of-the-box thinking” White added. “Her experience makes her an excellent fit to lead our revenue-generating sales now, as well.”

About Sharonview Federal Credit Union

Sharonview Federal Credit Union, voted in 2018 the No.1 credit union in South Carolina by Forbes, is headquartered in Indian Land, South Carolina, and has been serving its members since 1955. Today, Sharonview serves over 100,000 members nationwide, has assets totaling more than $1.7 billion and operates 18 branches in North Carolina and South Carolina. It is also ranked as one of the top 200 credit unions in the country, proving its dedication to providing its members with a full array of value-added financial services, all of which are backed by the United States government and federally insured by the National Credit Union Administration. Sharonview currently stands above the crowd in delivering the personal touch, providing loans with fewer restrictions, flexible terms and lower rates. For more than 65 years, Sharonview has promised exceptional value and delivered financial services members can trust, with us it’s personal.




Questions from the Media

Journalists, please note Sharonview Federal Credit Union's public relations agency of record is By George Communications, LLC.

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Media Contacts  
Amy George

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